Blaze a Trail

Customer Satisfaction Surveys, Market Research & Data Mining

Having proper intelligence about a market is critical to making a decision about moving forward with a new product or service. We will work with you to design a survey and then execute it on your behalf to collect the information you need. Before you take the leap with a new product, let us give you the competitive edge to make the launch successful.

Our market research team will help you identify:

• Competitors in your marketplace
• Consumer attitudes
• Emerging trends and opportunities
• Potential revenue streams

Customer Satisfaction Surveys

Hot Calls has almost 20 years of customer satisfaction survey experience. Those years of experience have taught us that it is not only the answers to the questions that are important, but the conversation summary that is the most critical. Just knowing if they were completely satisfied or not is only half the story. Why they feel the way that they do is what will allow you to correct any problems. Their answers may not fall into a simple yes/no, but require explanation. This is where we are different. Our reports detail every aspect of the conversation so you will know exactly why your customer feels they way they do.

Data Mining

A successful marketing campaign starts with accurate information. You could use a list broker to provide such information as contact name, title, email address etc but you would find that only about 30% of that information is correct. If 30% is correct then 70% of your marketing material is going in the waste basket. Contacting your target customers directly will yield a much higher percentage of accurate information.

Market Research

Market research can mean different things to different people but it simply is a systematic approach to discovering what your customers or potential customers want or need. It can also be a form of customer satisfaction survey to find out how satisfied customers are with your competitors. You can find out how satisfied customers are with company X and determine if you have an advantage. Many of our customers use market research before they decide to invest dollars and resources into pursuing a vertical market.